Zero Label was born from a shared dream between life and business partners, Aniket and Bhavna—to create a clothing brand that feels personal, expressive, and inspired by the world around us.

Bhavna’s journey with fashion began long before Zero Label. After completing her Bachelor’s in Design from Pune, she spent nearly a decade working across the fashion industry, exploring everything from western wear to activewear for both Indian and international markets. Even while building a stable 9–5 career, the desire to create something of her own never left her. It was Aniket’s constant belief and encouragement that finally gave her the push to take that leap of faith and turn a long-held dream into reality.

What started as a small Instagram page in 2023 slowly grew into something much bigger—fueled by love, learning, and a growing community that resonated with our vision. By 2024, Zero Label found its home on its own website, marking a new chapter in our journey.

Our inspiration comes from travel, global fashion, and the charm of boutique shopping experiences we’ve admired across different countries. With Zero Label, we aim to bring that European boutique feel and curated western-wear aesthetic to India—creating pieces that feel special, easy to wear, and timeless.